You management worldwide marketing and advertising campaigns, you work together with partners, colleagues and businesses throughout the world: with a Master’s diploma in International Marketing, you may develop into a leading advertising executive in a globally primarily based company. You will learn the importance of product management and new products within firms, practical approaches to product and innovation administration and the core ideas of recent product improvement. Barny is the MSc Management Course Director, and is presently engaged on analysis and in-company teaching tasks inside the hospitality sector on service design and marketing with corporations corresponding to Greene King, Saint Gobain and Mitchells & Butler.
BCUIC is a part of the worldwide Navitas Group, an internationally recognised education supplier, and the partnership permits students to entry the University’s services and providers and move seamlessly via to attaining a Bachelor’s degree from Birmingham City University. This course will present you with the theories, rules and apply of digital advertising and social media. Key parts are mentioned with up-to-date and international examples and a case study is used to tie these parts together and for utility of the ideas discussed.
Articulation agreements ensure that college students completing specified coursework or diploma packages at M State will switch into designated programs at partner universities/schools per the phrases of the settlement. Former college students are employed in managerial positions across the globe, together with land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and instructing (India, UK and Sri Lanka). Previous initiatives have concerned vogue branding, customer relationship management within the finance sector and customer loyalty within sports activities marketing. All these ideas might be approached each from a theoretical and sensible standpoint.
Having labored at Land Rover and then the merged Jaguar Land Rover (JLR) in various roles, Rob Cooney is presently Jaguar Marketing Manager for JLR’s Engineered to Order Division – liable for extending the model with a sequence of particular editions and personalisation options. You may take elective modules to the value of 30 credits from an approved listing from other departments and the Institute of Management Studies, which may embrace Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling.
All of our Management pathways have professional accreditation from CMI, as well as making certain the programs are related and leading edge, it means also means you’ll receive a CMI QCF Level 7 Certificate along with the Masters degree upon graduating. You will likely be introduced to brand management, the strategic function of brand name within the company, the position of brand name inside organisational strategy, advertising technique and communication technique.